Gov. Sarah Palin’s Resignation Speech: The Professionally Edited Version

Soon-to-be former Alaska governor Sarah Palin is going out with a bang. This week it was revealed (as expected) that she had been under investigation for taking money she shouldn’t have (or something like that). We don’t get too upset about things like that here at KazzaDrask Media because it seems all our politicians do this in some way, shape or form.

What we’re the watchdog of is extremely bad PR, social media miscues and the written word gone wrong. Through not-so-exclusive sources (Vanity Fair), we’ve obtained a copy of Palin’s resignation speech from earlier this month — and what it would look like if it had been professionally edited and researched (review it here).

Well, really now — what did you expect?

Ruth Garland-Dewson Gives the San Francisco Examiner Her ‘Credo’

San Francisco businesswoman Ruth Garland-Dewson, owner of Fillmore Street’s Mrs. Dewson’s Hats takes part in the San Francisco Examiner’s Sunday feature “Credo” column where she shares some of her best advice, tips and tidbits.

In addition to being a well-known community activist dubbed “The Mayor of Fillmore Street,” Mrs. Dewson also started the Western Addition Foundation for Girls in 1985. If she found $100,000 on the street and couldn’t find who it belonged to she would “build a home for my girls.” She tells people “don’t look back” in order to go forward in life. And she thinks President Obama would “look good in any kind of hat,” and has told him so. Let’s just hope she never catches him wearing a hat while dining in a restaurant. (Read more)

Post a Punk, Be More Creative

Want to get inspired? Be more creative in churning out that marketing collateral, tweaking the company website or writing a report? Dr. Amantha Imber writes in Australian Anthill that you can do all this and more if you just decorate your office area with pictures of punks. Any one will do be they a famous punk rocker, run-of-the-mill skinhead or maybe that chick with the mohawk you saw on Haight Street last weekend.

According to a study out of Amsterdam (where else?) two groups were tested on levels of creativity. One group sat in front of a poster representing “Deviancy”. The other in front of a poster of “Conformity”. Guess which group blew the creative process up and back like a Ramones song at CBGBs circa 1975? (Read more)

Teens Don’t Like Twitter

Okay, so the DigitalBeat section of VentureBeat beat us to best headline of the story that’s getting almost as much Twitterverse action as the death of a pop star. “Teens Don’t Dig Twitter, Says Teen; World Implodes” recaps the musings of one 15-year-old teen interning for Morgan Stanley in London and pretty much tells us what we already know:

teens don’t listen to radio, they play video games in long bursts, they like viral marketing, but not billboards, they rarely pay for music and they don’t read newspapers — but the real shocker, apparently, is that teenagers don’t use Twitter.

No surprise really. Teens prefer Facebook because that’s a place where they can interact with friends. Twitter’s anonymous feel — tweeting and never knowing who is, or probably more likely, who isn’t reading your 140 characters — isn’t really a good thing for teens. There are hours of cable programming devoted to entrapping sleazy adults who using the Internet trolling for teens for untoward purposes. And guess what — message received by teens. Stay away from interacting with people on the Internet you don’t know.

Or perhaps it all just comes down to what someone named Greg wrote in the Comments section of this story, “Teens have real friends, they don’t need to rub their ego’s [sic] via twitter. In essence they have better things to do.” (Read more)

Mrs. Dewson Gets Shout Out in ‘Willie’s World’

“You can’t buy this kind of publicity!” said Ruth Garland-Dewson, San Francisco businesswoman, community leader, owner of Mrs. Dewson’s Hats and “The Mayor of Fillmore Street,” regarding her shout out on Sunday in another mayor’s column, that of the esteemed former mayor of San Francisco, Willie Brown.

Brown was at San Francisco’s Fillmore Street Jazz Festival over Fourth of July weekend and noted the line outside Mrs. Dewson’s Hats. In his Sunday column for the San Francisco Chronicle, “Willie’s World,” he writes,

It was wall-to-wall people the other day at the Fillmore Street Fair. Everyone was lined up to buy hats from Ms. Ruth Dewson. They were out the door.

I took a look at what was taking so long for everyone to pay. It turns out Ms. Dewson has one of those old-timey registers – her bra.

And she was doing one heck of a business stuffing the money in. In the time I was there she went from a 38 to a 44.

Good “stuff”!

Blogging to Hollywood

Used to be those of us in the so-called “glamour profession” of publishing thought we’d escape the low-paying world of proofreading galleys and double-checking blues by writing a best-selling novel that got made into a movie. But hey, that was 1984, when I first started my career as a lowly editorial assistant for a subsidiary of major New York publishing house, and this is now — when apparently you can blog your way to the top.

Watch for the premiere of Julie & Julia next month, a film based on one woman named Julie’s blog about how she mastered the art of Julia Child’s French cooking over the course of a year. The movie stars Amy Adams and Meryl Streep (as Ms. Child) and is directed by Nora Ephron — so it can’t lose.

Geeks, however, have picked out a piece of creative license the film has taken with the blogging tool Julie uses to chronicle her attempts at souffles and cream sauces. The service used in the film “Blogspot@salon.com” doesn’t exist. It’s a clever play however on Google’s popular free blogging tool, Blogger, used to chronicle KazzaDrask Media’s day-to-day and Salon.com that, in its own words is “an independent online magazine, featuring lively original reporting and commentary on news, politics, culture, and life.” Great advertising placement, guys.

And, for all your struggling novelists out there, here’s the friendly takeaway: Start a blog.

Photo courtesy of Sony Pictures via the New York Times.

Michael Jackson Fakes Death: Ronald Reagan, Elvis and Princess Di All Still Alive, Too

We can’t let the “Media Event of the Century” go by here at KazzaDrask Media without adding our commentary to steaming heaps that have been piling up over the last 12 days since the Death of Pop (aka controversial mega-star Michael Jackson). In fact, today’s funeral will probably just be the cusp of the MJ stories we will be reading for the rest of our lives. So, yes, we went with a sensationalist tack, reporting that Michael Jackson is still alive. We weren’t the first to report this, and you can bet we won’t be the last.

For a temporary last word on today’s funeral coverage, read the New York Times’ “Funeral of a Superstar as a Media Moment”.

‘You Betcha!’ Alaska Governor Sarah Palin Resigns, Holds Virtual Press Conference on Twitter and Facebook

Alaska Governor Sarah Palin abruptly resigned on Friday afternoon, the first day of a 3-day holiday weekend. In the old days, circa 2007, breaking bad or controversial news on a so-called “slow day” like this was a viable PR strategy. The Bush Administration’s communications people had perfected this to a T.

But that was then, this is now. When perhaps one of the most controversial politicians in America decides to step down, in a hastily called announcement in the remotest state in the Union, it’s doubtful Savvy Sarah thought she could get away with the old “slow day” maneuver. In fact, her m.o. here was doing this “hastily” — calling a few local media to cover the announcement 30 minutes prior to. The speech was rambling, there were no answers as to why the sudden step down. And, so the Internet lit up like a Christmas tree.

Thanks to smartphones and laptops combined with the power of social networking, the mysterious resignation of the Alaska governor somehow found you — at the beach, on the road, no matter how far you might have been from a TV set with CNN. And while pundits and then some took to Twitter and Facebook to post links and get the commentary started, it was Ms. Palin herself, who showed up on Twitter shortly afterward, to enlighten us some more — or not.

Palin’s Tweets and Facebook posts over the past few days have been a virtual press conference, where she answers questions that only she hears, with 140 characters or less. Statements like,

We’ll soon attach info on decision to not seek re-election… this is in Alaska’s best interest, my family’s happy… it is good, stay tuned

Unfortunately fake “Gov Sarah Palin” twitter sites r doing their thing today:unscrupulous, untrue- so sorry if u recv false info @ fake site

and,

To see full text of the letter from my attorney on baseless allegations of past 24hrs check http://tinyurl.com/mmhv4u

Grateful Todd left fishing grnds to join me this wkend; but now he’s back slaying salmon & working the kids @ the site; anxious to join ’em!

The Sarah Palin virtual press conference is an interesting phenomenon. With dying newspapers and re-tooled PR strategies, is the press conference the next old school communications tool to get a makeover? After all, who wants to stand in front of pack of reporters asking real questions you might not have the answers to, questions that demand you think on your feet and and break a sweat, when you (or your social media manager) can spout off answers to questions no one’s asking on Twitter and Facebook, in a place even more remote than Alaska — the so close, yet so distant land of cyberspace?

Oh, and btw, if you want to follow Sarah Palin on Twitter, click here. She’s added about 22,000 new followers since Sunday afternoon.