Yahoo Buys Tumblr, Brady Bunch Reunites to Share the News

Every once in a while someone covers a story in more depth and captures the essence of the news more acutely than the New York Times, Wall Street Journal, Washington Post and every tech, social media and marketing mashup blog combined. We think this gif by Bob-O-Rama pretty much nails this morning’s blockbuster announcement that Yahoo just bought Tumblr.

Unless you’ve been under a rock offline this Monday, you already know that flailing, yet formidable Internet powerhouse Yahoo has purchased the hip microblogging platform Tumblr for $1.1 billion.What might that mean to you? Click here.

Yahoo, has been trying to upgrade its image. Hiring ex-Google VP, Marissa Mayer to take over as CEO last year was a first step in bringing those who grew up watching “The Brady Bunch” on TV in its first iteration (i.e., age 40+) a little further along into the 21st century. In late baby boomer and early Gen-X’er (or Generation Jones‘) defense, we were at one time known as early adopters of email, listservs, online bulletin boards and all things Web 1.0.

Enter Web 2.0, social media, smartphones, apps and microblogs. Tumblr, in short, is popular with people who can create memes and gifs like this one by Bob-o-Rama.

We think you understand. And if this first take on the acquisition is anything to go by, expect interesting things in the future from the new Yahoo now featuring a side of Tumblr.

Source: Bob-o-Rama. Visit his site, and show some love.

Facebook By the Numbers

It’s been nearly a year since the Facebook IPO that shook Wall Street. And while none of the investors who bought into to the super-hyped IPO are millionaires yet, here’s some numbers that should support long-term investment, courtesy of Digiday.

  • Facebook collects over 500 terabytes of data every day.  
  • One out of every seven minutes spent online is on Facebook.

That is probably all you need to know if you’re betting on Facebook funding your early retirement. A few other numbers though support Facebook’s role in our online culture, and are subject to interpretation. They undoubtedly are going to make some people rich (or richer). Those with their eye on the 18- to 34-year-old demographic, pornographers (or maybe sex therapists) and divorce lawyers, to name a few.

  • One-third of Facebook’s 18-34 aged female demographic check Facebook when they first wake up, even before going to the bathroom.
  • 18-24-year-olds on Facebook have 510 friends on average.
  • Links about sex are shared 90 percent more than any other link on Facebook.
  • Facebook has been linked to 66 percent of divorces in the U.S., with 81 percent of the nation’s top divorce lawyers claiming clients have cited using social networks as damning evidence against their spouses in the past five years.

Meanwhile, Facebook continues to be a landmine for those under 18 to navigate. Kids will be kids after all. Bullying and bad influences are hardly new. What’s new for parents is that these activities, which typically took place in the schoolyard, cafeteria, gym class, behind the bleachers and maybe in that ancient fossil known as a diary, now take place online.

  • 87 percent of bullied teens were targeted on Facebook.
  • 59 percent of parents have talked to their children because they were concerned about something posted to social media.
  • 43 percent of parents check their children’s Facebook profile daily.

The only stat we came across that really warrants more study is this one:

  • 85 percent of women are annoyed by their friends on Facebook. 

Which probably contributes to the 61 percent of Facebook users who have voluntarily taken a break from the social network. But – bullied, divorced or merely annoyed – we keep coming back. All of 1.11 billion of us.


Sources: “12 Alarming Stats About Social Media” from DigiDay; “Number of Active Facebook Users Over the Years” from AP.