Fashion Statement: Normcore

February 26th, 2014  |  Published in Blog, Trends

normcoreIf you work at home or in a casual environment, you’ll be pleased to learn that there’s no need to keep up with the latest fashions. Simply because the latest fashions are probably already in your closet (and have been for some time). And, if they are not, just head to the local thrift shop with about $20 in your wallet and you will walk out with a bag of “normcore.”

New York Magazine describes this un-fashion trend alternatively as “fashion for those who realize they are one in 7 billion” people on this planet and, “dad-brand non-style you might have once associated with Jerry Seinfeld.”

The trendless-setters, mind you, were mostly babies when “Seinfeld” first aired in the 1990s, but those of who us dressed like Jerry then and now can play “normcore”, too. In fact, some of the best examples of normcore were not sourced from teens and twenty-somethings on the streets of Brooklyn, Oakland or [insert name of place people live because they can’t afford Manhattan, San Francisco, etc.]. A tech-savvy fashion stylist took to using the Google Map’s Street View app to compile a series of screenshots of the plainly dressed in a small town in Middle America, upping the game for street photography at the same time.

Need some inspiration get your normcore look up to speed? Check out this slideshow by Amy Lombard.

Source:  New York Magazine 

Photo by Amy Lombard

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Divisadero Corridor photo blog

My documentary photo project following one neighborhood's rich and diverse history as gentrification began to take hold. San Francisco's Divisadero Corridor runs roughly north and south between Haight and Turk streets. Follow this project on Instagram. Read more about it on Hoodline.


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I've been documenting changes in the way we communicate through online and mobile sources for nearly a decade. Communications Major curates some of the shifts and nuances taking place every day as we rapidly find newer and sometimes better ways to share and stay connected.