How Social Media Won Barack Obama the Presidency (Again)

Just for a moment, cut the “Four more years” chants and think back to four years ago. Barack Obama and his team have used social media from its early days – this savvy has gotten a lot of coverage on my blog (and about a million others).

Tuesday night, November 6, 2012 it came home to roost.

The President was reelected with an ample majority after a bitter fight. And the deciding factor? Social media. The demographics that trended heavily for Obama (millennials and women, in particular) use a lot of social media. Factor in as well demographics like LGBTs and Latinos, well-organized voting blocs that do a lot of grassroots activism for equality and immigration rights and therefore rely heavily on social media to raise awareness and reach supporters. Bingo! That’s why you can say it, “Four more years!”

The Obama campaign broke all Twitter records on election night. A simple tweet by the President himself (or one of his social media pros) that simply said “Four more years” with the accompanying photo of the President hugging wife Michelle, now has the distinction of being the most re-tweeted tweet of all time. More than 500,000 Twitter users shared this across the Twitterverse as of this posting.   

Photo courtesy of @BarackObama (as posted on Twitter).

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