Still Not Convinced You Need to Use Twitter? Ask Paula Abdul

Singer Paula Abdul has become the latest “real person” to message big change in her life via the Twitterverse. Last evening, Abdul, if you can imagine for a moment, alone and feeling dejected after a couple of bad months (some say years) at the office (in her case, the judging panel of TV’s American Idol) decided to make her decision to leave the show public.

Unlike stars of old (or even last year), Abdul did not summon her manager, agent, assistants, advisers, attorneys and PR flaks to a high-rise Century City conference room to debate the strategy for this move (yeah, right). Nope, Forever Your Girl Paula Straight Up hopped on a laptop and tweeted the following:

With sadness in my heart, I’ve decided not to return to #IDOL. I’ll miss nurturing all the new talent, but most of all..Cont’d…

and then…

I’ll miss nurturing all the new talent,but most of all being a part of a show that I helped from day1become an international phenomenon.

and…

What I want to say most, is how much I appreciate the undying support and enormous love that you have showered upon me

but, wait, there’s more…

It truly has been breathtaking, especially over the past month

Well, maybe we shouldn’t mock Ms. Abdul and doubt that she could have tweeted all this by herself. After all, even the flakkiest PR flak knows you only get 140 characters per post with Twitter. And Abdul needed 4 posts to get it all out. Not quite a press release…but close. And the result was the same — if not better. (Read more)

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