Whodathunk former First Lady Nancy Reagan would live to see her famous anti-drug message turned on its head? Last Sunday, U.S. paper of record the New York Times ran an ad for Leafly, a website and mobile app that lets users research strains of cannabis and dispensaries in the U.S. and Canada.
Mrs. Reagan (now 93 years old) made curbing drug abuse her cause during the 1980s with the ballyhooed campaign tagline, “Just Say No.” Effective as it was to scare a generation of third graders away from the evils of crack, marijuana, too, fell under the veil of dangerous, addictive and life-ruining.
Fast forward 25 years and marijuana’s makeover is nearly complete. Having helped a legions of adults deal with the evils of chemotherapy and wasting illnesses, few believe it should be denied terminally ill patients. A majority of Americans (54%) now favor its legalization across the board, with two states – Colorado and Washington – one-upping medical use and leading the charge in making marijuana available for recreational purposes.
It was then only a matter of time until some advertising whiz got a hold of “Just Say No” and changed it to “Just Say Know.” That advertising whiz was hired by Leafly to create an ad demonstrating why it’s important and useful to know which strain of marijuana, in which form (flower? edible? oil?) and from which nearby dispensary will be best for you and your symptoms.
Symptoms now range well beyond nausea and pain, to anxiety, insomnia, stress and writer’s block. To remedy these conditions, strains need to be listed in ways that are more creative than a microbrewery and less pretentious than a winery. Alaskan Thunder Fuck, anybody?
Image Source: Leafly