The Biggest Online Media Trends of 2010

None of these will surprise you too much, but they are worth noting in the year that just was:

* Facebook logged over 500 million active users (giving the social networking site a virtual population larger than the world’s third largest nation).
* Collective buying pioneer Groupon turned down a staggering US$6 billion acquisition offer from Google (triggering an online land-grab for collective buying sites).
* The oldest members of Gen Y turned 30 (bringing their ‘digital native’ customs into the mainstream), while Baby-Boomers finally earned the nickname ‘silver surfers’.
* Five billion iPhone apps were downloaded. YouTube video views exceeded two billion… per day. An average 600 tweets were posted… per second!

Source: Australian Anthill

Self- and Selfless DIY Online Promotion

While the social media world may be currently fixated on the guy who is waging a one-man campaign to get 88-year-old actress Betty White to host ‘Saturday Night Live’ via Facebook — a seemingly selfless promotion of a Hollywood Golden Girl, a 2012 Olympic Winter Games’ silver medalist who thought he deserved gold is now declaring himself the “platinum medal” winner via his website.

Evgeni Plushenko’s (shameless) DIY self-promotion (with a little help from his webmaster) brings the the entire concept of using free and low-cost online media tools to your advantage pretty much full circle. You can use these tools to promote a beloved actress into the pop culture stratosphere (Betty White claims no involvement with the Facebook campaign directly, but says if asked to host SNL she will). Or, you can use these tools to promote yourself into the Olympic stratosphere. (No word yet if the 2014 Games will adopt the platinum medal as something beyond the gold — but if the social media world is anything to gauge change by, way too much can happen in just four years.)

To see how far a DIY promotion can go, watch the World News with Diane Sawyer interview with Betty White. Of course, the pinnacle of this campaign could come this April — when it is rumored White will indeed host SNL, along with a some other very talented funny ladies like Tina Fey and Molly Shannon.

Note: KazzaDrask Media works with you to find the free and low-cost online media tools to pull off your own self- and/or selfless promotions. The KazzaDrask Media blog you are reading right now, in combination with our Twitter account, are two free ways we self-promote our own business. We haven’t “gone platinum” yet (at least we don’t think so). For more info, contact Kathy at

Print Media Payday with Apple iPad?

I love my iPod and my iPhone and I think I could learn to love one of these iPads, too. I could even learn to love paying 99 cents (or less or more) for content now again, say a subscription to the New York Times Sunday edition (complete with crossword) or the New Yorker. I’d have no problem with this if it meant being able to read with the comfort of an iPad on my lap, instead of squinting to see my phone or feeling like I’m at work with my laptop on my lap (even if I’m sitting in bed on a rainy Sunday morning).

There’s going to be a lot more about whether the iPad can save so-called “print journalism” in the coming months. There’s going to be pro’ing and con’ing about how people will ever agree to pay for something they got for nothing and the best way for consumers to get a collective head around the idea that paid content is (or should be) superior to and more valuable than what is free.

My guess is that if Apple saved the 45 rpm (witness all those 99-cent singles we download), saving the Daily News, Vanity Fair and even Popular Mechanics ought to be a piece of cake.

Source: “With Apple Tablet, Print Media Hope for a Payday,” New York Times, Janaury 25, 2010.

Photo courtesy of ICT Magazine.

‘Editor & Publisher’ to Cease Publication After 125 Years

A sign of the times (sigh). Here’s the official obit: ‘Editor & Publisher’ to Cease Publication After 125 Years

For something a little more in depth, please see Will Bunch’s piece in the Huffington Post, “While Dying, Editor & Publisher Showed Journalism How to Live”. In the “shrug, oh well, life goes on” category, Bunch reports:

For much of today, “Editor & Publisher” was a top trending topic on Twitter — ironically, a symbol of both its impact and of the massive technological changes that conspired to kill it.

There’s much more here. E&P was a publication (both print and online, since 2003) that ran stories that reminded those of us who write to also think. All of us who have left behind the old school for the new media pastures this decade has abundantly provided — and those who never knew the old school especially — should take pause. Take 30 seconds before we hit that “Publish” or “Update” button. Think of how much more we can contribute the ongoing universal dialog that has replaced “news” by doing so.

(Read more)

Different Approaches for Social and Traditional Media Success

I know I write a lot about Twitter and Facebook on this blog. After all, they are still the shiny new toys as opposed to the old tried-and-true pile of traditional PR tools like calling journalists and writing press releases. But, I just read PR Squared’s daily post and in addition to giving some really good advice, they had this awesome picture that blends apples (social media) with oranges (traditional PR). Bottom line:

“The goal is to do a good job in Social Media and in Traditional Media. Success in BOTH arenas creates a force-multiplier effect. The trick is understanding that you need to craft custom approaches to these varying audiences.Social Media demands 24/7 presence, frequently-updated and relevant content, a diplomatic and distinct voice. Traditional Media requires careful timing, a differentiated story, a proud voice, a tightly-packaged and closely-held assembly of content, verifiable proof and articulate defenders.

Understand the difference. Do both.”

Thank you PR Squared for keeping it real for those of us playing too much with the new toys. Think I’ll go back and put the Barbie in the Tonka Truck and go for a spin. (Read more)

Still Not Convinced You Need to Use Twitter? Ask Paula Abdul

Singer Paula Abdul has become the latest “real person” to message big change in her life via the Twitterverse. Last evening, Abdul, if you can imagine for a moment, alone and feeling dejected after a couple of bad months (some say years) at the office (in her case, the judging panel of TV’s American Idol) decided to make her decision to leave the show public.

Unlike stars of old (or even last year), Abdul did not summon her manager, agent, assistants, advisers, attorneys and PR flaks to a high-rise Century City conference room to debate the strategy for this move (yeah, right). Nope, Forever Your Girl Paula Straight Up hopped on a laptop and tweeted the following:

With sadness in my heart, I’ve decided not to return to #IDOL. I’ll miss nurturing all the new talent, but most of all..Cont’d…

and then…

I’ll miss nurturing all the new talent,but most of all being a part of a show that I helped from day1become an international phenomenon.


What I want to say most, is how much I appreciate the undying support and enormous love that you have showered upon me

but, wait, there’s more…

It truly has been breathtaking, especially over the past month

Well, maybe we shouldn’t mock Ms. Abdul and doubt that she could have tweeted all this by herself. After all, even the flakkiest PR flak knows you only get 140 characters per post with Twitter. And Abdul needed 4 posts to get it all out. Not quite a press release…but close. And the result was the same — if not better. (Read more)

Blogging to Hollywood

Used to be those of us in the so-called “glamour profession” of publishing thought we’d escape the low-paying world of proofreading galleys and double-checking blues by writing a best-selling novel that got made into a movie. But hey, that was 1984, when I first started my career as a lowly editorial assistant for a subsidiary of major New York publishing house, and this is now — when apparently you can blog your way to the top.

Watch for the premiere of Julie & Julia next month, a film based on one woman named Julie’s blog about how she mastered the art of Julia Child’s French cooking over the course of a year. The movie stars Amy Adams and Meryl Streep (as Ms. Child) and is directed by Nora Ephron — so it can’t lose.

Geeks, however, have picked out a piece of creative license the film has taken with the blogging tool Julie uses to chronicle her attempts at souffles and cream sauces. The service used in the film “” doesn’t exist. It’s a clever play however on Google’s popular free blogging tool, Blogger, used to chronicle KazzaDrask Media’s day-to-day and that, in its own words is “an independent online magazine, featuring lively original reporting and commentary on news, politics, culture, and life.” Great advertising placement, guys.

And, for all your struggling novelists out there, here’s the friendly takeaway: Start a blog.

Photo courtesy of Sony Pictures via the New York Times.

Michael Jackson Fakes Death: Ronald Reagan, Elvis and Princess Di All Still Alive, Too

We can’t let the “Media Event of the Century” go by here at KazzaDrask Media without adding our commentary to steaming heaps that have been piling up over the last 12 days since the Death of Pop (aka controversial mega-star Michael Jackson). In fact, today’s funeral will probably just be the cusp of the MJ stories we will be reading for the rest of our lives. So, yes, we went with a sensationalist tack, reporting that Michael Jackson is still alive. We weren’t the first to report this, and you can bet we won’t be the last.

For a temporary last word on today’s funeral coverage, read the New York Times’ “Funeral of a Superstar as a Media Moment”.

The Death of Censorship

This is a difficult video to watch. It is the death of a teenage girl, known as Neda, who was shot by a sniper on the streets of Tehran a few days ago, amid the political unrest and the desperate attempts of the Iranian government to censor it. My source for this is PR Squared, and I refer you to their excellent commentary on the video and the changes in the way we now get our information. As PR Squared writes, “The filters are off. The collective is self-aware. The masses are the media.” (Read more)